cole haan ad, "only the boring get bored."
1. lady thought, vision king: boredom is a primary product of capitalist affective logic: ennui. confusion. numbness. However, "The malady of the modern soul is not boredom, it's overwhelm." e.g. cole haan ad. cole haan shoes. cole haan logo. cole haan brand: environmentally present, psychically irrelevant.
2. labeling a person as boring. using a negative form of castigation, the foundation of the system of advertising: not good enough.
instead the ad could say: only the inspiring get inspired. this on the other hand presents a cycle of presence, inspiration, and humanity, whether one is the giver or receiver of said inspiration, revising the ad's basic premise: people are not boring. but then, what would scratch the itch to make you want the stuff?
